In 2021, native ads accounted for more than 70% of display ad spending, making them one of the fastest-growing formats in the market. If you’re not doing native advertising, you’re missing out. But I’m going to help you. In this post, I will go over everything you need to know to get started with native advertising.
If you’ve followed all the trends in online advertising over the past few years, you’ll know that Google has been saying “Content is King” for quite some time.
Only in the last few years have marketers figured out how to make sense of written content as a way to advertise their products that weren’t what Seth Godin called “inte
uption advertising.”
This gave rise to trends like content advertising, which I’ve written about before. The clear trend in online advertising now is to produce content that meets the needs of your target audience. This is why content advertising has proven so popular.
It has also opened up a space for companies to use written content in ways other than traditional print, radio, and television advertising. Native advertising is born from companies finding better and more direct ways to get their content in front of their target audience.
What is native advertising?
The basic definition of native advertising is that it is essentially paid to advertise. But it is a paid ad that works a little differently than a traditional paid ad.
Using written content, native advertising is essentially an ad that the platform disguises as original content. It could also be called native content. Think of the same thing as a traditional PPC ad in the Google SERPs. Although they clearly say “ad”, they are still interspersed with other “non-ads” in the results.
However, publicists have found these ads to be extremely profitable. Lots of people continue to click on those ads and buy those products.
Native ads take equal principles as any other advertising and insert them into written content.
In a magazine, a native advertising example may appear as a written insert like another article in the magazine, but it is actually an advertisement. It is designed to fit seamlessly into the content around it, which is why it is often mistaken for real content.
Native ads are generally presented in three ways:
Feed Ads: Ads that appear on social media feeds (think Facebook, Instagram, etc).
Search and Promoted Listings: Ads appear at the top or sidebar of Google’s SERPs.
Content recommendations: Ads appear as recommended articles.
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Thank you for reading What Do You Know About Native Advertising?
