What is Google Keyword Planner

Google Keyword Planner is a free tool from Google that helps you find new keywords and see how often people search for them. It also shows you how competitive those keywords are, meaning how many other people are trying to use them in their ads. This tool is part of the Google Ads platform, but you don’t need to run ads to use it.

What it Does

The main job of Google Keyword Planner is to give you ideas for words and phrases people type into Google when they are looking for something. You can enter a website address or a few words you think are related to your business, and it will suggest many more keywords. It also tells you the average monthly searches for each keyword and the suggested bid range for advertising. This information is very helpful for planning your search engine optimization (SEO) and your online advertising campaigns.

Who it is For

This tool is great for anyone who wants to understand what their customers are searching for online. This includes website owners, small business owners, marketing professionals, and anyone who wants to improve their website’s visibility in search results. If you are trying to get more visitors to your website through search engines, Google Keyword Planner is a valuable resource.

How to Use It

To use Google Keyword Planner, you need a Google account. Once you are logged in to Google Ads, you can find Keyword Planner under the “Tools & Settings” menu. You can then choose to “Discover new keywords” by entering your own ideas or a website. The tool will then show you a list of keyword ideas with search volume and competition data. You can use this data to choose the best keywords for your content or ads.

Benefits

The biggest benefit is that it’s free. It gives you real data directly from Google, so you know what people are actually searching for. It helps you make smarter decisions about where to focus your SEO efforts and your advertising budget. By understanding search demand and competition, you can create content and ads that are more likely to be seen by the right people.